Launched earlier this year, Clinique’s Beauty Co-Lab program aims to redefine beauty industry standards and reshape the culture of an industry that has often fallen short by providing real women with a platform to share their stories and perspectives on beauty. The program was designed to better inform Clinique’s product launches, marketing and more in order to support the beauty and skin care needs of all women in the US, according to the Estée Lauder Companies brand.

After kicking off the program in 2020 by inviting people from all over the US to apply, 51 people representing a range of communities within each state were selected to participate in workshops and share their personal beauty stories on Clinique’s digital channels.

Clinique says Beauty Co-Lab’s findings are helping to shape product and marketing development, and are informing the day-to-day decisions made by the brand’s executives and research departments. Since launch, Clinique says it has increased in-store marketing featuring diversity in skin tones, ethnicities, body types and more.

Thanks to Beauty Co-Lab, Clinique is making a bigger investment in consumer and clinical research on all types of skin, with new and upcoming campaigns showing real women of all skin types.

“The collab community has been incredible in sharing their time, their feelings and their passion for Clinique over the past year. Our commitment to them, has always been to ensure that what they share with us get ingrained in how we think and how we work as we go forward. In that way, they will be impacting all our marketing efforts going forward including campaign development, creative development and innovation,” Sameer Agarwal, VP of marketing and Clinique NA marketing, told Happi.


This story originally appeared in “Skin Care Soars into 2022 with New Proudcts for Facial Care & Body Skin Health,” Happi May 2022 (p. 70).